From an early start producing biodiesel from used cooking oil in his garage, Ian Hill was instrumental in creating a market for biofuels in the state of Oregon. Now Managing Partner of SeQuential Biofuels in Eugene, he has gone on to build the first retail biofuels station in the state -- and it's not an ordinary fueling station: A solar panel canopy provides 50% of the needed electricity. The convenience store is a passive solar design to help with heating and cooling, and stocks as much locally produced food as possible. Its "living roof", of mostly native plants, helps cool the building in summer, and slow and filter stormwater runoff. This optimistic enteprenuer says he and his family have found that consuming less can bring greater happiness.